Bank of America Customized Cash Rewards Card (and Premium Rewards) Review

(Lack of) Disclaimer

I don’t make a penny from credit card recommendations. There are no affiliate links in this post.

 

Background

I’ve been a long-time user of Bank of America credit cards, particularly the Customized Cash Rewards and Premium Rewards cards, though it’s been several years since my last update (see previous posts: link1, link2, link3). My wife and I collectively hold one Premium Rewards card and seven Customized Cash Rewards cards, so I’ve gathered plenty of insights over nearly a decade of using these as my daily drivers.

 

Executive Summary

  • BoA cards are only worthwhile if you qualify for the “platinum honors” status of their Preferred Rewards program, which requires at least $100k in assets with BoA/Merrill Edge. With this, you get a 75% boost on credit card rewards, meaning the Customized Cash Rewards earns 5.25% on your selected category and the Premium Rewards card earns 2.625% (general) or 3.5% (travel/dining).
    • If you only have $50k to park at BoA/Merrill, you’d get a 50% boost:
      • 3%*1.5=4.5% for the selected category (up to $2.5k/quarter) with the Customized Cash Rewards, or
      • 2%*1.5=3% on Travel/Dining and 1.5%*1.5=2.25% on all else with the Premium Rewards card.
  • You won’t incur opportunity costs on this $50k-$100k since it can remain fully invested, and there are no account fees.
  • Without at least $50k or $100k in assets parked with Merrill, BoA’s offerings are pretty mediocre. In that case, you’re probably better of with a 2% card like Fidelity’s.
  • BoA’s website is terrible, and setting up autopay is inexcusably difficult. But given the 5.25% cash-back, I (barely) tolerate these issues. Merrill Edge is also lackluster, and I only keep the minimum required assets there. Without the 5.25% gravy train, I’d have zero assets with Merrill.
  • The main limitation of the Customized Cash Rewards card is that the elevated 5.25% rewards cap at $2,500 per quarter. However, this can be overcome with multiple cards and involving a spouse or “player 2.”
  • BoA’s customer service, on the few occasions I’ve used it, has been poor (long hold times, etc.).

The rest of this post assumes you’ll transfer the $100k to Merrill to get the full 75% rewards boost. If you only have $50k to transfer, that works too, but you only get the 50% rewards boost rather than the full 75% boost.

 

The Mechanics of the Premium Rewards Program

To qualify for the Preferred Rewards program and the associated 75% rewards boost, you need:

  • A BoA Checking Account:
  • $100k Three-Month Average Combined Balance with BoA/Merrill Edge:
    • You can hold this balance in a brokerage account or an IRA.
    • If you have a joint Merrill brokerage account with a spouse, each spouse will qualify for “platinum honors” (the 75% rewards boost) status with a single $100k (rather than requiring $100k each).

The balance is calculated as a three-month rolling average, checked once annually on your Preferred Rewards anniversary date. For example, my anniversary is in April, so I transfer $300k for that month, which meets the average requirement (since $0 + $0 + $300k / 3 = $100k), and then move funds back out the following months. Merrill occasionally offers transfer bonuses up to $1k per $250k, which can help offset the hassle. If you miss the renewal date, BoA checks the average again three months after (July, in my case).

I’ve already moved the money out of Merrill. I’ll bring back $300k in either April 2025 or July 2025.


As of today, Merrill is offering $1k for a $250k transfer, but check Doctor of Credit for current offers.

 

 

Details on the Customized Cash Rewards Card

My wife and I hold seven Customized Cash Rewards cards combined. Here’s the summary:

  • $0 annual fee.
  • No real perks to the card besides the generous cash back.
  • 3% foreign transaction fee.
  • 3.5% on grocery/wholesale. Dollars spent here count towards the $2.5k/quarter quota.
  • You designate a single category as your 5.25% category:
    • Online Shopping
    • Gas & EV Charging
    • Dining
    • Drug Stores
    • Home Improvement
    • Travel
  • You can change the category once per calendar month. It is easy to do so.
  • The “online” category is the most versatile and is what makes this card valuable. You’ll earn 5.25% cash back at major retailers like Amazon, eBay, Costco.com, Walmart.com, and Delta.com.
    • Costco.com eGift cards can be converted to physical gift cards in-store, allowing you to earn 5.25% cash back on in-store and gas purchases. Convert eGift card to physical gift card at the front desk. If they get stuck, tell them to hit F12 a few times.
    • If you load the card into Walmart Pay, in-store purchases usually code as “online.” However, this hasn’t been as reliable recently; a workaround is to buy online gift cards.
    • Online payments for property tax, doctors, federal tax do NOT count as “online” shopping. You’ll only get the 1.75% here.
    • Categories are not mutually exclusive — Delta.com would get you 5.25% if you chose either online or travel as your category.
  • If you spend in any other category or if you exceed the $2.5k/quarter of “category” or grocery/wholesale spending, the 5.25% rewards reverts to 1.75%.
    • Merchandize returns (or cancelled flights) count against our $2.5k/quarter quota on the Customized Cash Rewards Card. Kind of annoying.
  • You can defeat the $2.5k/quarter cap 5.25% space by opening up more Customized Cash Rewards cards over time. I have 4. My wife has 3. Combined, that’s $17.5k/quarter of potential 5.25% space, or $70k/year.
    • We don’t use it all, but some quarters we get closer than not.
    • Here’s a list of 5.25% “affiliate card” options that will help you defeat the $2.5k/quarter cap (link).
      • Note that the URLs in the github are broken but you can simply google the card’s name to get to the proper URL.
  • BoA does a crappy job telling you where you are in the accrual of the $2.5k spending per quarter. If you think about it, they have every incentive to hide this information from you to minimize the amount of 5.25% rewards they have to pay. To get around this, I export Personal Capital transactions into a pivot table to analyze. It takes about 30 seconds for me to do. Just remember that merchandize returns (or cancelled flights) count against your quota.

 

 

Details on the Premium Rewards Card

  • $95 annual fee.
  • $100 annual airline incidental credit (triggered with purchase of $100 AA Gift Card or $100 United Travel Bank).
  • 0% Foreign Transaction Fees.
  • $100 Global Entry / TSA PreCheck credit every 4 years.
  • No spending caps to worry about.
  • 2.625% baseline rewards.
  • 3.5% travel/dining.

Given that I get 5.25% on Travel/Dining through my Customized Cash Rewards card, I only use the PR card for the 2.625% non-category spend.


You can see above that I’ve fully utilized the $100 travel credit this year. It’s easy to do each Jan 1 by buying the $100 AA gift card or $100 United Travel credit (or incurring >$100/yr of incidental travel expenses like baggage fees, etc). After receiving the $100 credit, this card becomes a negative $5 annual fee card (=$95-$100).

 

 

Details on the Unlimited Cash Rewards Card

I’ve never had this card because it seems inferior to the Premium Rewards card. That said, here are the highlights:

  • $0 annual fee.
  • No real perks to the card besides the cash back.
  • 3% foreign transaction fee.
  • 2.625% on all purchases.

 

A Few Gotcha’s With BoA’s Autopay System

BoA’s autopay system is notoriously flawed. Not only is setup complicated, but it fails to adjust for refunds issued after the statement closes, so you’ll need to adjust payment amounts manually. For instance, after returning a large purchase and canceling autopay on my $0 balance, BoA still charged me a late fee for missing a minimum payment.

The Finance Buff has a tutorial here on how to set up autopay (here). I cannot believe this requires a tutorial.

 

A Few Other Details

  • You have non-cash back options (travel, gift card, etc) but the cash redemption is obviously the best.
  • I redeem to my BoA checking account then sweep to my real checking account at Fidelity.
    • BoA used to charge a fee for ACH pushes, which was terrible (I simply pulled from BoA to avoid). Luckily they have removed this fee a few years back.

 

Conclusion

  • In summary, the BoA system offers strong rewards for those willing to navigate its quirks and keep assets with Merrill.
  • Given that I’ve already incurred the “cost” of setting up the BoA system, I’ll stick with it for the foreseeable future. Once in place, it’s hard to turn down the gravy-train of 5.25% cash back. The extra effort for the 2.625% – 5.25% relative to a 2% card is probably worth it if you have the $100k.
  • While these credit card games can be fun to play, you can earn orders of magnitude more by embracing frugality, investing wisely, and optimizing your taxes. You can download my draft “book” here which contains everything I know about the tax code. Poke around the blog a bit if you want to hear more of my rantings, or head over to Bogleheads — the best source of financial information on the internet.

33 thoughts on “Bank of America Customized Cash Rewards Card (and Premium Rewards) Review”

  1. Very well written! I’ve been very happy with this system for about 5 years now. I also recently signed up for a USBAR, and I do plan on also signing up for the Smartly card (and subsequently sign up for US Bank’s brokerage) for the 4% cash back.

    My eventual credit card setup goal will be:
    US Bank Altitude Reserve for all things Apple Pay (4.5%)
    BoA Cash Rewards cards for all things online (5.25%)
    US Bank Smartly card for everything else (4%, and we still don’t know if there’s a catch yet). This would be the one physical credit card I carry around.

    Let’s see if this dream comes true!

    Reply
    1. Zack,

      Glad to hear that you are enjoying the BoA system as well.

      My optimal CC setup going forward largely mirrors yours, though I’m considering dropping the Altitude Reserve for the 4% card for the sake of simplicity. It just doesn’t seem that the 0.5% spread is worth the hassle of maintaining the AR, but perhaps I’ll reconsider over the coming months…

      If I mirror your proposed setup, it would certainly maximize cash back at the “cost” of a little bit more complexity…

      Reply
  2. BofA CCR is fantastic for that 5.25% cashback on online purchases — it’s tough to beat. I’m currently using the UCR for my 2.62% catch-all, but I’m excited to potentially replace it with the USB 4% card and product change that to CCR.

    For a completely fee-free setup, need $250K in their brokerage, otherwise, there’s that $50 annual fee. Even with assets over $100K, cashback is 4% but will have to deal with the fee.

    I reached out to their investments team for clarification since the website doesn’t provide much detail beyond the “no fee for assets over $250K” point. I’m curious if it’ll work similarly to BofA, where you need to maintain those asset thresholds for a certain number of months each year to qualify for the 4% and avoid fees.

    If you decide to go for the USB 4% card, I’d love to hear your thoughts! Someone on Reddit posted a helpful TL;DR about avoiding fees with the current information published: https://www.reddit.com/r/CreditCards/comments/1fzi3rq/upcoming_us_bank_smartly_visa_signature_card/

    Looking forward to the next Optimal CC Cashback Setup Review post 😉

    Reply
    1. Glad you’re enjoying the 5.25% card. It’s hard to beat.

      I’m similarly interested in the upcoming 4% card and will hopefully be able to get it at release. I have the assets ready to transfer.

      Stay tuned for a review…

      Reply
  3. btw, my questions to their “Annual Fee” email address I was provided from Twitter (USBIIAnnualFees@usbank.com):

    * Does the account need to be >250k for x/12 months in a year to be considered for this? If so, how many?
    * Is this automated or do I have to reach out to someone to waive this fee?

    Never got a reply :/

    Reply
  4. I’ll add that one doesn’t necessarily need to maintain the BoA Premium Rewards card, there is the no annual fee Unlimited Cash card option too. I would argue if you can make use of the $100 airline credit the Premium Rewards is the better option (effectively negates the annual fee) and it gives you 3.5% on dining/travel as well as no Foreign Transaction Fees. Unlimited Cash has foreign transaction fees.

    Reply
    1. With my two new US Bank cards (4.5% & 4%), I’m on the cusp of downgrading my Premium Rewards card to my 8th Customized Cash Rewards card. Rumor has it that the downgraded card has special features like no FTF. Would be awesome to get 5.25% without FTF. I’ll let you know how the experiment goes.

      Reply
    1. 5.25% @ BoA > 5% @ Chase, so I obviously do BoA whenever possible.

      Further, the 4.5% Altitude Reserve and the 4% Smartly card make the hassle of the rotating 5% category unappealing to me.

      I have a Chase Freedom Flex in the sock drawer. It has lived untouched in the sock drawer for many years.

      Reply
  5. It depends. At a minimum you can get 1.3 cents/point with Southwest. With Hyatt, it’s closer to 2 cents/point. When booking business class travel, I’ve received 8 cents/point, but that’s not real, as most people wouldn’t pay the cash price. Hyatt is a solid choice though.

    Reply
  6. @FP,

    One thing you and the commentors are not considering is sign up bonuses. The US Bank Smartly (4% card) is great if you are converting from an existing product, but if the choice is a Chase Ink card or a US Bank Smartly card with a new application; it will take a long time to make up that 75-90k sign up bonus you could’ve received.

    Reply
  7. Would a Roth IRA with >$100k be qualifying for the platinum honors status?
    How do you keep track of which cards for which category?
    5.25% sounds enticing, but the prospect of dealing with ME/BofA sounds terrible and based off your “Gotcha” stories sounds like a major deterrent.

    Reply
    1. Yes, $100k of Roth would work at ME.

      5.25% (tax free) is with the upfront hassle for me. The online category is incredibly generous.

      It’s not too bad to keep track of cards/categories.

      Reply
  8. Does Roth IRA with >100k count for the platinum honors?
    How do you keep track of cards?
    In general principle I hate BofA but your post and experience sounds overall enticing.

    Reply
    1. I didn’t see your comment in my spam folder until today. Sorry.

      1.) Yes, Roth > $100k works.
      2.) Pivot table & personal capital CSV Export. Super easy.
      3.) I hate BoA too, but I tolerate them for infinite 5.25% cash back.

      Reply
    1. I used to park 100K at Merrill edge permanently, but then I started persuing the bonus transfer game.

      It’s simpler to leave it put.

      Reply
  9. Can the credit card cashback be deposited to a Roth IRA? If so, is the cashback treated as a contribution (Fidelity) or as a bonus/earnings (Schwab)?

    Reply
  10. The Schwab Amex Roth loophole has been around for several years. Rumor is the Robinhood Gold card (3% cashback) does the same thing. If I ever get off the waiting list, I’ll find out.

    Reply
  11. The current “reward” for opening a Merrill Account that I see is $600 for 200k over 90 days. That’s 0.3% or 0.5% (extra) interest for a minimum 3 month investment (about 3.6% on an annual basis). It’s nice that they offer that extra % but it seems like chasing it is less effective than picking a low overhead ETF/Money Market Fund.

    BoA (and by extension Merrill) is a predatory bank (ref https://www.consumerfinance.gov/about-us/newsroom/bank-of-america-for-illegally-charging-junk-fees-withholding-credit-card-rewards-opening-fake-accounts/ ), that provides zilch (ok, more than zilch, but a paltry 0.04%) in it’s savings account and then there is an $8/month “maintenance fee”. So basically any benefit you are getting from a savings account (about $100 on 250K) is FAR less than the approximately $8.7K you’d make. Even if they waived all fees, you’re still getting ripped off significantly. And while I understand this column is about chasing credit card rewards, doing so by rewarding a badly behaved institution. The same arguments can be made for Chase, Wells Fargo, and to a lesser extent Capital One. (Reference: https://www.enzuzo.com/blog/biggest-compliance-fines )

    Finally, we do have a BofA credit card (in my spouse’s name). And they have very pretty tools wrapped around the card, and indeed the 3% on Online Purchases is nice, BUT they really are a nightmare to deal with – especially the “Pay Account” and “Redeem Rewards”. We got very weary of trying to “right that ship”.

    Reply
    1. I’m with you on pretty much all fronts.

      That said, I tolerate BoA/Merrill because they pay me 5.25% (tax free) every time I swipe their credit card, plus pay me $1k/year * 2 to move assets back to Merrill, totaling many thousands of dollars per year of benefits extracted from them.

      Reply
  12. Could you comment further on this strategy? Are you closing brokerage accounts and reopening to get the brokerage transfer bonuses? How are you getting 2x? Thanks!

    Reply
    1. 2x because my wife and I each do it.

      ~$250k/person is the sweet spot which maximizes the rewards per unit of hassle.

      Most brokerages have a limit of 1 bonus/year. But if you rotate through them, the money can continuously be earning bonuses at different brokers. A => B => C => D => A => B => ….

      Not sure how sustainable it is. If they get sick of me and/or ban me, I’ll go back to Fidelity/Vanguard which is where I want my money anyway.

      Reply
  13. Thanks, Frugal Professor. Can you comment on how often one could apply for a new CCR in order to acquire several? Assume excellent credit.

    Reply
    1. I don’t have great insights on how often you can apply.

      When I did it, I applied for the Premium Rewards card + 1 (and maybe 2?) customized cash rewards on the same day. The each subsequent card was probably a year apart.

      Reddit/ChatGPT are probably going to be more useful/definitive than my lousy memory and sample size of N=1.

      Reply

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