State of the Blog – 2021 Edition

Here’s the third installment in my state-of-the-blog posts:

  • My 2020 edition is here.
  • My 2019 edition is here.

 

2021 Blog Stats:

  • 382 WordPress / email subscribers
    • 38% growth from last year (298)
  • 317 Feedly subscribers:
    • 10% growth from last year (288)
  • 92,017 pageviews this year (33% less than 2020).
    • 2020 pageviews: 137,594.
    • 2019 pageviews: 78,266.
  • Posts/month: ~2.
  • 2021 Profitability:
    • Amazon affiliate revenue: $54.51
    • Personal capital referral bonuses: $40
    • Blog costs (domain + digitalocean hosting): $84*(1-5.25%) = $79.59
      • $6/month VPS hosting at digitalocean
      • $1/month for domain name at google domains
      • 5.25% cash back for “online” category at BoA
    • Profit (ignoring home internet costs, etc): $14.92
    • Profit/hr (assume 1 hr/post): $0.62.

 

A few screenshots for the curious


Pageviews by month. My anemic posting schedule this year failed to appease the algorithm gods of Google this year. If I added a trend line on this chart, it would probably slope downwards.

 


Most popular pageviews during the year 2021.

 


Traffic sources. I refuse to use social media because it makes me dumber.

 


Total 2021 Amazon affiliate income.

 

 


Geographic dispersion of visitors in 2021. Not terribly informative.

 


I have 296 YouTube followers. My sheep dog biking video has been viewed 424k times. I remain convinced that this video will be my most lasting legacy on Earth. I feel like I need to apologize to humanity for my contribution to the wormhole of mindless YouTube content. At least I’m not unboxing stuff….

 

Conclusion

Should you become a financial blogger? Of course! I can think of no more productive use of 12 years of college than making $0.62/hr blogging!!!!

8 thoughts on “State of the Blog – 2021 Edition”

  1. Having a “business” turn a profit it a big accomplishement in my book. Can you 2x your credit card hacking by applying for your business too?

    Reply
    1. It is generous of you to refer to this blog as a “business.” I’m pretty content with my current credit card bonus game. Not sure I care to venture into the world of business cards.

      Reply
  2. I do enjoy your blog!

    The most amazing statistic among all of these is that you made over 3% of purchase amounts from Amazon….didn’t realize they
    paid so well.

    Happy New Year!

    Reply

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